Blog: Day by day
Famous fashion influencer and social media personality, Xenia Tchoumi gave an inspirational speech today at the United Nations in Geneva. A few hours before the International Women’s Day, the well-known blogger made light on how social media and technology can empower women and businesses accross the world. She gave a few tips about social media content publishing, and answered questions received live on the International Trade Center Facebook page, where the event was broadcasted live.
The 8th edition of the Crea Digital Day took place yesterday at Unimail Geneva. From 8:30 to 17pm, 13 conferences focused on digital trends, with, this year, a special focus on media and how new technologies change the shape of information. This topic is of particular interest to me, as 10 years ago I completed studies in both journalism and multimedia, convinced that the new technologies would change the shape of information. Geoffrey Moret, CEO of Kapaw, had a very interesting view on this matter, and Alastair Cotterill, from Pinterest, explained how information should be presened on mobile. My preference goes to Lukas Ryf’s intervention on how the website adobe.com was improved along the years.
Wishing you, families and friends a very Happy Christmas and holidays time. May Father Christmas be generous to you and those you love, and may your professional stockings (what do you mean, you dont have any?) be filled with successes, great projects and challenges, talented and nice co-workers, great open-space and/or home office atmospheres. Merry Christmas!
Among the billions tools Google develop and open to the public, they have recently launched Google Digital Active. Dedicated to small business owners, this training gives an overview of main new technologies challenges, like Search Engine Marketing, social networks, organic search and search engine optimization, as well as analytics and conversion. I am afraid there is no topic about user experience or usability, but they do talk about content, writing for the Web and optimization for conversion. As for me, I was really interested by some other domains (I’m a UX specialist) that I know less about.
Leaving work yesterday evening, I bumped into a new advertising billboard ad for Mc Donald’s. Or was it? At first sight, before even knowing that it represented a picto of French fries, I had a feeling that it was McDonald’s. If you look at this ad carefully though, you’ll notice there is no brand, no name, no address… not many clues about what it is about.
These days find me particularly sensitive to connected, cross-channels and cross-devices experiences. I have worked quite a lot on that kind of subjects for clients lately: today Brands can’t have a website, mobile applications and websites, ads, etc. independent as before. Same person uses them all, and all touch-points should be part of a unified experience. Even non-digital touch-points.
I was recently surprised by a 2-times ad on TV for Peugeot. The first part of the ad is very short. You can hear a music and a feminine voice invites you to open Shazam. For those of you who don’t use it, Shazam is an application that recognizes melodies and helps you find the name and author of a music piece as you hear it. I jumped on my favorite Wiko smartphone right on time before the second part of the ad.
The interesting point of it is that Shazam nearly instantly recognizes the background music, and drives you to a specific page on the app, dedicated to the ad! There, you are invited to discover the song and the product (a car.) I love this idea because it created a direct link between the Brand and me, from an impersonal TV message to my very own mobile phone. I also like that Shazam is a very modern app, that I would not have thought of for this use: I was more receptive and less defiant.