Blog: Trends and insights

Trends, facts and figures, thoughts about user experience, usability, accessibility, mobile, responsive, and all insights about UX, usability and new technologies

Footer optimization

Big or small footer? I recently came to this question regarding an oline news website: is it stil a good thing to offer a big footer, with as many links as possible, and a summary of all keywords? The question remains unanswered speaking about SEO: it seems that multiple links in the footer can even be a bad point for Google, and here’s why:

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Trying on clothes online: Camaieu

Buying clothes online can sometimes be a hassle: how to know if this rock fits with this shirt? What is the length of this dress, will it fit me? Well, well, the ultimate solution is of course to get to the shop and try them on. But we’re in the 21st century, after all: wouldn’t there be a solution for our online shopping? Summer is the wedding time, and, how they said in this Indian ad on TV, I am not (at all) ready for it. So I started browsing online clothing shops for a dress. And I was happy to find one of these trying-on-clothes application on Camaieu website. The application is very simple, and accessible for every item in the catalog. Quite impressive: you can actually try every combination possible. Even what does not fit together, just for fun.

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Marketing at the hairdresser’s

Marketing is everywhere in real life, and especially where you don’t expect to find it. For this article, I’d like to transport my readers in the cosy and design atmosphere of a fashion hairdresser. Have you ever felt more beautiful than in a hair design salon? Everybody takes good care of you, making you feel unique, and look brilliant. Why is that? Here are a few thoughts on marketing at the hairdresser’s and best practices we can keep in mind for websites.

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Should my website be accessible?

I have been asked a question about accessibility recently, and I realized it has been a long time since I’ve last heard about it. A way too long time. Accessibility means building something -a cinema, a concert hall, a shopping mall, a website, etc.- usable by persons with disabilities. Usability is the beginning of an accessible process: isn’t our job to make sure everyone can use our applications? Though it is just one step further. Isn’t it just normal? Why couldn’t a person with disabilities read a website, when she can enter a cinema, because nobody thought of making it readable for her? In this article, I decided to make accessibility a little more concrete. How? Well, I spent 1 hour browsing the Web with a text-only browser, Lynx. The conclusion of this article introduces to accessibility basic best practices by WAI.

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Newspapers: Generation Y still loves you!

Radio, what’s new / Radio, someone still loves you“, sang the famous rock-band Queen in their hommage to radio, by this time when TV was becoming more and more important in our lives. Well, today, we could sing the same old song about newspapers. There seems to be a common theory, according to which the Generation Y, born with the Internet, won’t buy newspapers anymore. Boring and unpractical, newspapers? Well, it quite looks like these theories were wrong. An initiative from the French newspapers has reached its 200 000 readers quota, which is quite a lot knowing that the operation started on… the 27th October! Want to know more about this good move?

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Le client a-t-il le droit de changer d’avis ?

Cette semaine de travail m’a confrontée, en tant que chargée de projets en communication, à un problème récurrent de gestion de projets et de relations avec les clients. Suite à une phase de réflexion créative, menée par le Directeur artistique de l’agence, nous avions répondu au brief d’un de nos clients, et pas des moindres, trois concepts, qui correspondaient chacun à une campagne spécifique pour trois de leurs produits. Bref, la présentation se passe super bien, le client a-d-o-r-e tous nos concepts, mais souhaite retravailler le n°3 pour qu’il ressemble plus au n°2, mixer le n°1 avec une nouvelle idée… Rien que du très habituel. On démarre alors la phase de production, développement des supports de la campagne. Et là, badaboum catastrophe : le client n’aime plus, mais alors plus du tout, le concept de départ ! Que pourtant, je le répète, il avait a-d-o-r-é, et qu’il avait approuvé ! Alors que faire ? Petit tour d’horizon des différents points de vue en jeu.

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