10 UX actionable insights about luxury shoppers
A recent study conducted by Google and Ipsos in June 2016 focuses on the usage of Internet for luxury shoppers in [...]
Did you know Christmas day is the peak day for searching “store hours” on Google? The end of the year always highlights interesting trends and e-shopping behaviors. Google keeps analyzing search data, and offers precious insights on learning how consumers shop. A few selected insights and UX ideas to adapt.
Consumers don’t rely on ads or packaging anymore. For even small purchases, they search for the best brands and products on Internet, and especially on mobile: mobile searches for “best” have increased by 80% in the last 2 years. Considering searches like “best water bottles” (+165%) or “best salt” (+375%), it is probable that consumers initiate those searches in an offline shopping experience, for example in a supermarket while shopping for groceries.
Reviews are more and more important for e-shoppers, and they especially refer to videos: the watch time of “Shop with me” videos has increased 1000% over the past 2 years, and been multiplied by 10 on mobile.
If consumers don’t find reviews on your website, they will look somewhere else.
The search for “store hours” peaks on Christmas Day, as well as “where to buy”. On mobile, “where to buy” grew more than 85% over the past 2 years.
49% consumers prefer to shop on a website or app that recommends products based on their history (reviews, purchases, sales.) Also, searches are often complemented with the person they are shopping for, and consumers expect intelligent suggestions.
Organize your home page by persona rather than catalog.