10 UX challenges for luxury e-commerce
Watchmakers, fashion, beauty, jewelry… luxury brands are at the digital crossroads, with an important decision to [...]
Did you know online sales represented 6% of the global luxury market for personal goods in 2014? Luxury e-commerce has grown in the past years, by 27% between 2009 and 2014. Selling on the Internet is a big challenge for renowned luxury maisons, and one big strategic step, that more and more of them are taking.
Digital marketing represents a growing opportunity and market for luxury brands. Major initiatives like LVMH about to launch its own multibrand e-commerce site, or Net-à-Porter developing a technology allowing customers to purchase directly through WhatsApp, are making the news.
Technology is constantly developing, and innovations like product image recognition, chatbots, machine learning and cinemagraph represent as many opportunities to create a unique, delightful experience on luxury brands e-commerce websites.
Marie Kuter has benchmarked 32 of the most famous luxury bands e-commerce websites to identify best practices and industry standards. Among learnings this barometer highlighted, companies might be interested to know that if 69% sites are responsive, the average loading time of the home page is more than 12 seconds. Another key finding is that 81% websites allow customers to order as guest, but 28% of them don’t display reassurance information regarding payment security.
Where is your brand regarding e-commerce? How is your website performing? How would customers qualify the experience on your website? Could it (should it) offer a better experience?
To help discuss those questions, the Luxury e-commerce UX Barometer full conclusions are offered as 2 independent 3-hours workshops on-site. These workshops are personalized according to your specific needs and e-commerce status and objectives.
Best practices and industry standards – 3 hours
Trends, challenges, luxury brand and values – 3 hours
Working on designing or improving the user experience on a luxury e-commerce website? Get a good start by analyzing best practices in the industry: enquire about pricing and availabilities now!