Etam.com: a bad shopping experience
When it comes to e-commerce, best practices are well-known and studied, and most websites now apply them. But, more [...]
Shopping cart abandonment: a Google Analytics ad
Why do users abandon shopping carts? This very relevant ad for Google Analytics shows some evidence in an entertaining way. And I like it! Just wonder if your website doesn’t ask too many questions, or complicated data to recover. Everybody has to gain from a simpler buying process.
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Google Consumer Barometer and UX
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Google Digital Active certified
I have just received my Google Digital Active certification. The Mountain View company has recently launched this new [...]