Blog
Design for app-makers, part 1: App name & logo
Many of the app-makers and developer I work with are engineers, and they tend to focus on the technological side of their product. Architecture, database, features, APIs, etc. In the end they are happy and proud to see their product working, but a bit ashamed of how it looks. As a UX/UI Designer with 20+ year experience and an app-maker myself, here is my ultimate checklist and a bit of advice to build an app that works AND looks cool.
In this article, we will start with the basics: finding the right name and designing the app logo. It can be done after the backend, but you want to have a pretty good idea of these early on in the process, to avoid too much interface refactoring.
My challenges as an independent app-maker
A couple of years ago I started to learn to code with Flutter and dart in order to code my own mobile application, Tribe Check. In addition to learning the technology, and before my product was available to all on the stores, I encountered many challenges, technical, of course, but also administrative. Here is an overview of my main challenges as an independent app-maker, starting as a digital designer!
Tribe Check at Geneva Digital Health Day 2025
I will be presenting my mobile app, Tribe Check, at the Geneva Digital Health Day 2025 on May 22nd.
In just 5 minutes, I’ll pitch how Tribe Check provides a safety net for vulnerable individuals—and how it can support doctors, nurses, and healthcare professionals in following up with at-risk patients. The goal: making sure that if something happens, someone knows and takes action.
From UX to app-making: a self-taught journey
After about 20 years as a UX Designer, I started feeling this eager to actually make something. Not a mock-up or a wireframe. The real product. 3 years later, my first app is live on the Play and App stores, I am working on a PRO version and starting my first ever PR campaign to promote it and reach my users. From learning to code with Flutter and dart to how ChatGPT and Copilot helped me through that journey, here is a summary of how it went.
Celebrating my 10th conference as a speaker!
My talk at the 2024 Congrès de la SMP (Société Suisse de Management de Projet) on the 4th April in Lausanne was my 10th conference as a speaker. During 1h30, I introduced participants to data visualisation and lead them to experiencing data storytelling. It was a great event, and I was thrilled to see in the audience participants from previous workshops. I’ll come back with a focus on this topic. But first I wanted to take this opportunity to celebrate this special anniversary and look back at my learnings as a UX speaker.
What UX owes to journalism
User Experience design is an interesting mix between many work areas, including cognitive psychology, marketing, graphic design, coding and many more. Among those roots that still inspire me on an everyday basis as a UX, I wanted to focus today on my early days passion for journalism and what it brings to my practice as a consultant.