Profile

UX consultant with 17 years experience, I work as a freelance and am based in Geneva (Swizerland.) I also teach design and usability at the HEIG-VD in Yverdon-les-Bains. My job is to help teams design and improve their digital experiences and adopt a user-centric, agile approach to problem solving and generating high-value ideas for business evolution.

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My approach

My job as a UX includes joining digital teams with different organizations and at different steps in a project. As a user experience expert, I represent the users’ point of view, and therefore push for user research and testing throughout the project. As a team member, I adapt to project history and frame, including technical choices, strategic decisions, budget and deadlines.

User-centric

I am a big believer in asking the user at all steps of product design, from user research to guerilla user testing.

› User interviews
› Focus groups
› Personas
› Business Snalysis
› User tests
Co-conception and interactive prototypes

Wireframing is a great way to gather feedbacks, inspect and adjust in an iterative and visual way.

› Wireframes with Axure
› Interactive prototypes
› Collaboration
› Co-conception
› Functional specifications
Omnichannel experiences

Mobile applications, responsive websites, smartwatches and giant touch tables: digital design thrives on new devices and I had the chance to experiment on a few of them.

› Mobile applications, iOS and Android
› Responsive websites
› Point-of-sales digital experiences
› Touchpoints mapping and interlinked user journeys
Agility and design thinking

Agility promotes an approach where failing is accepted and encouraged, but quick and cheap. I advocate transparency and iterative conception for a lot of teams.

› Scrum.org PSM1 certified
› Sesign thinking
› Co-conception
› UX workshop facilitation
Business metrics

Design is an empirical approach, and digital products are never really finished: I push for KPI measurements and follow-up to improve constantly on the long-term.

› Google Analytics
› Hotjar
› Heatmaps and funnels
› Online surveys
› User testing
› AB testing

My background

My studies first focused on the technical side, with multimedia and programming, with a DUT Services et Réseaux de Communication in Montbéliard, France. I was always motivated by how new technologies would change the information world, and complemented my studies with journalism, which later lead me to become a Multimedia Journalist for the Agence France Presse in London. I finished my studies at university with a Marketing Masters, giving me the most useful tools I use today as a UX in Geneva: statistics, benchmarks, user research, personas, etc.

Multimedia and programming

I started university with a Bachelor's degree in Multimedia and Informatics. During this 2-years course, I discovered many aspects of a digital project, including user experience, design, programming, project management, etc. I developed projects with Director and Dreamweaver, coded in Java, Wap and C++ and designed my first interactive prototypes. I was even lucky to be taught about usability by Bastien and Scapin, well-known for their heuristics.
Marketing

After information and communication, I finished university with a Master's degree in Marketing and Business communications. During this 1-year course, lead by Pierre-Louis Dubois, famous marketing teacher and researcher, I discovered market studies, surveys, samples and a lot of tools I use on a daily basis now as a UX consultant.
Project management

My first experience was project management in a communication agency in Paris, France. I learned a lot being the link between business owners, creative and production teams, from understanding needs to writing a good brief and project kickoff, managing resources, budgets and deadlines... It gave me a good experience of gathering different profiles around a project, and anticipate all stakeholders' questions to assure quality.
Journalism

When I started studying new technologies, I was preparing for the changes they would have on information and communication. Amateur journalism at a local newspaper since I was 16, I completed my Bachelor's degree with a training period at the Agence France Presse in London, as a Web Journalist. It was a great way to learn how to prepare and improve information for Internet, and to train for user interviews.
International experience

I was born and studied in France, but I have travelled and worked in several countries, including the United Kingdom, Canada, Switzerland and New-Zealand. As a freelance, I work with clients from San Francisco to Wellington, and communicate with users and stakeholders from Nigeria to Pakistan.