Blog: Day by day
Publication in ICT Magazine: Accessibility
As a Senior UX Consultant at blue-infinity, I had the chance to be published in ICT Magazine (November 2013 issue) with my contribution to a dossier about Web Accessibility. The dossier gave the context of accessibility (history, legal) and aimed to give wider opportunities with most recent trends and evolutions (like responsive web design for example.) I was in charge of the background article, on the legal and history context in France and Switzerland.
Shopping cart abandonment: a Google Analytics ad
Why do users abandon shopping carts? This very relevant ad for Google Analytics shows some evidence in an entertaining way. And I like it! Just wonder if your website doesn’t ask too many questions, or complicated data to recover. Everybody has to gain from a simpler buying process.
Adviso makes the news
Adviso, a brilliant web strategy company, for which I have worked during the last years, has recently made the news. In the magazine L’Actualité, the company was ranked as one the 20 fastest growing companies in Quebec, Canada. And the magazine Profit Canada ranked them among the fastest growing companies in the country. Well done: congratulations to all the team and all the best! And it is quite clear that their success does not provide them from having good fun (see pictures below).
Improve your work: leave early
A study was recently published in the Psychological Review about efficiency at work. Dr. K. Anders Ericcson studied the way musicians trained, and how long they trained, and compared their focus to their efficiency. The conclusion is that 80% of our outputs come from 20% of our inputs. And that working focused for 4 hours is more efficient than working unfocused for 8 hours. Otherwise said, this study advises us to be more focused for short periods in the day, and allow ourselves to rest: answer less phone calls, check emails less frequently and leave work early. Want to improve your work? Be ready to leave office early!
Kyo: a new touch-free screen terminal
The 9th World Congress on Railway Research, which took place in Lille this May, was the opportunity to discover a new touch screen terminal. Well, as a matter of fact, Kyo does not involve any touch screen: the user can purchase a train ticket using only his gesture, and without any contact on the terminal. This idea was presented among other innovative processes for selling terminals, but could lead to new navigation methods in the next years. To be followed.
Marketing at the hairdresser’s
Marketing is everywhere in real life, and especially where you don’t expect to find it. For this article, I’d like to transport my readers in the cosy and design atmosphere of a fashion hairdresser. Have you ever felt more beautiful than in a hair design salon? Everybody takes good care of you, making you feel unique, and look brilliant. Why is that? Here are a few thoughts on marketing at the hairdresser’s and best practices we can keep in mind for websites.