Blog: Day by day
Picture keyboard
My boyfriend has just forwarded me a link to this beautiful picture keyboard, designed by Christopher Monro Delorenzo. The concept is simple: replace each letter by a picture related to it. So, basically, the pirate character stands for P, etc. The design is really cute, and I found the idea interesting, speaking about usability: who could use it? And speaking about a keyboard, what about the muscle memory?
How the Internet changed advertising
A colleague at Adviso has shared this cool video with us last week. It briefly goes through the history of communication, from the invention of alphabet to advertising online, and it explains How the Internet changed advertising. What I particularly likes about this video is that it shows new media (Internet) = new ways of advertising. And I especially like them saying it has to be contextual (this is a strong belief of mine): to visitors needs, interests and interactions. The 2 rules to keep in mind from this video: 1. Trust the power of contextual, 2. To be granted with attention, offer interesting contents.
Newspapers: Generation Y still loves you!
« Radio, what’s new / Radio, someone still loves you« , sang the famous rock-band Queen in their hommage to radio, by this time when TV was becoming more and more important in our lives. Well, today, we could sing the same old song about newspapers. There seems to be a common theory, according to which the Generation Y, born with the Internet, won’t buy newspapers anymore. Boring and unpractical, newspapers? Well, it quite looks like these theories were wrong. An initiative from the French newspapers has reached its 200 000 readers quota, which is quite a lot knowing that the operation started on… the 27th October! Want to know more about this good move?
Salut, Komotion !
Après un an passé en tant que chargée de projets / service-conseil au sein de l’agence Komotion, hier était le dernier jour de notre collaboration. Une année riche en projets et en diversité, en échanges professionnels, brainstormings, ok de presse, et tout et tout. Et là je réalise que je ne vous ai pas encore parlé de Komotion. Ni des projets sur lesquels j’y ai travaillé ! Il est donc plus que temps de le faire : petit-retour en mots et en images sur cette année, avant de tourner la page !
Bonne année !
Pour 2008, je vous souhaite une activité aussi débordante et trépidante que les 10 premiers de l’année : de trouver votre public, développer votre réseau et faire de chaque opportunité une chance de progrès ! Seulement 10 jours (et une tempête de neige à Montréal) depuis le début de l’année 2008, mais déjà tant à raconter !
Extrême Sensio lauréate !
Encore une belle surprise et un grand bravo : à toute l’équipe d’Extrême Sensio qui a reçu le Prix Stratégies du Design 2007 dans la catégorie Web Design (mention ex-aequo), pour la refonte du site schweppes.fr. Bravo à mes deux agences françaises favorites !