On the 12th January, I had the chance to be invited by the student organization Sorbonne Symposium to their symposium on Neuromarketing. Neurosciences play a role in usability, and the symposium specially covered Functional Magnetic resonance imaging. The idea is to use a scanner (as used in a hospital) to measure the effect a website (or an ad, or any kind of stimulus) has on our brain activity. So we can measure (1) which functional zone is activated in our brain, (2) with which intensity, and (3) whether it is positive or a negative effect.

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Quebec Amerique First Aid application for iPhone was the first mobile application I ever worked on. The application was released on the Apple Store a few months ago, and it is considered a success as it has been downloaded more than 900 times since then. This project was a good occasion to start thinking about mobile Usability and information architecture, and build wireframes, use cases, flowchart and scenario. Not bad, for a start, I’d say!

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Adviso, a brilliant web strategy company, for which I have worked during the last years, has recently made the news. In the magazine L’Actualité, the company was ranked as one the 20 fastest growing companies in Quebec, Canada. And the magazine Profit Canada ranked them among the fastest growing companies in the country. Well done: congratulations to all the team and all the best! And it is quite clear that their success does not provide them from having good fun (see pictures below).

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Le Devoir website homepage has been granted a great place on Apple Canada website: it is featured as a page seen through an IPad (it is not a mobile version, but actually the website homepage). A good sign (and the feeling of a victory) for this not-easy to wireframe and 4-columns homepage.

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