A colleague at Adviso has shared this cool video with us last week. It briefly goes through the history of communication, from the invention of alphabet to advertising online, and it explains How the Internet changed advertising. What I particularly likes about this video is that it shows new media (Internet) = new ways of advertising. And I especially like them saying it has to be contextual (this is a strong belief of mine): to visitors needs, interests and interactions. The 2 rules to keep in mind from this video: 1. Trust the power of contextual, 2. To be granted with attention, offer interesting contents.

My favorite quotes:

• « We’re not on the Internet as passive observers. »
• « So why do we keep using outdated tools designed for TV to reach an interactive audience? »
• « New technology demands a new way to communicate. »
• « A video (ad) that educates and enlightens »
• « Let’s say your video helps someone discover something important or see things differently… We feel compelled to pass this experience on to others. »

I will keep a few things in mind from this video, like concepts to guide my next projects. Actually, we could sum it up to these 2 rules I really like:

1. Trust the power of contextual
2. To be granted with attention, offer interesting contents