An iPad application I have had the chance to work on was recently featured during blue-infinity / Salesforce event in Lausanne. The conference was about Improving efficiency of Sales, Customer Service and Marketing, and took place at the Starling Hotel yesterday. As a mobile POS iPad application, this application supports sales associates (who are also trainers in this specific context) follow-up their portfolio, plan and report activities. I have worked quite a bit on this kind of applications lately, helping companies have a better and more reactive knowledge of their customers and offering them a better experience.

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Summer sales are an important moment for retailers. What influence do they have on Internet? What kind of behavior can an e-retailer expect from its users? Here is a very interesting diagram by ifop and spartoo.com, with a few figures on consumers’ special behaviors and expectations during Summer sales in France.

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